The event was attended by representatives of the tourism sector, business partners, and guests from Great Britain.

As part of the business program, B2B meetings and Road Show were held with the participation of tourism industry representatives from Khorezm and Samarkand regions. They presented their projects and opportunities for mutually beneficial cooperation, sparking keen interest among British colleagues and opening new prospects for joint work.

In parallel with business meetings, a master class on Islamic art was held with the participation of Sofi Ibbotson and Taslima Alam. The event allowed participants to become more closely acquainted with the unique cultural heritage of Uzbekistan and established informal contacts between partners.