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A Project Does Not Begin With a FaçadeA Project Does Not Begin With a FaçadeYou can build a beautiful house and lose money. You can buy expensive land and underestimate its potential. You can increase the number of square metres while simultaneously reducing their value. In development, success is not determined by how impressive a building looks, but by how precisely the entire journey from land to buyer has been mapped out. Lyubov Safronova proposes taking that journey in 20 steps, from site analysis and identifying a market niche to architecture, branding and sales.Lyubov Safronova#Architecture & Urban Environment#Ideas & Analysis

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